Anyone who has studied professional writing or advertising will readily tell you that the more subtle a message the more far reaching it is. On the surface, this is counterintuitive. We are blessed though, that Hashem graced us with the ability to filter out messaging coming our way and to lay it on the periphery. Our consciousness is aware of the messaging and is able to compartmentalize it. This does not remain true, however, when the messaging becomes more subliminal. At that point the message is liable to become seared into our subconsciousness and it goes so far to adopt the view that has been imparted to us as our very own. Decades ago, advertisements were designed to be subliminal simply by using the regular advertising mediums but making it impervious to recognition. An example of this would be flashing an advertisement of a brand of food or drink during a movie for enough time for the eye to see, but not enough time for the brain to recognize what it had seen.
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